I connect board-level strategic decisions with operational depth in digital, MarTech and analytics.
Marketing without sales is spent budget.
Strategy without execution is a slide.
Execution without strategy is picking a tactic from a list of channels and hoping one of them works.
Four formats, each with a different weight and a different way of billing. Mixed configurations are common - an audit as the entry point to a retainer, for example.
I find where marketing burns budget, where the funnel leaks, where the analytics lies. The output is a document with priorities and an action map for the next six months - no vague recommendations, just who, when and how.
Project, 3-6 weeks, fixed feePositioning, go-to-market strategy, a plan for entering a new market or segment, integrating marketing with sales. I work with the board and the CMO, not only with juniors. I think in P&L, not in channels.
Retainer, 3-6 months, or a closed projectWhere the strategic PowerPoint ends, the real work begins. Launching campaigns, designing lead-management processes, configuring the MarTech stack, reporting to the board in the language of P&L. I don't subcontract - I do it.
Hourly or project retainerFor senior marketers, directors and founders who need someone who has been there. Concrete problems, concrete answers, no coaching fluff. A session ends with a decision or an action plan for the next two weeks.
Package of hours or a fixed monthly sessionFour steps from the first conversation to marketing that works. Each has its moment, its deliverable and its cost.
A short call, 30 minutes. We check whether there's something to talk about and whether the topic is for me. No sales pitch, no manufactured chemistry. If I see it's not for me, I say so directly and, if I can, point you to someone else.
A diagnosis of the problem and a proposed scope. No 40-slide proposals - one page with the plan, timeline, KPIs and pricing. Concrete enough for the board to decide in a single meeting.
We agree the schedule, KPIs, reporting and the operational contact on your side. I work inside your tools and processes, not in a parallel reality. Weekly status, monthly results summary.
Every two weeks we check whether we're on course. Marketing isn't a project with a deadline, it's a continuous operation. If a hypothesis doesn't hold, we adjust the plan instead of pretending everything is going as assumed.
Three diagrams, three theses. Each one counters a common false assumption in B2B marketing. The first one is interactive - give it a click.
The classic funnel - top, middle, bottom - is a teaching myth. A real B2B buying path is a graph of 8-12 touchpoints, where the buyer loops and circles back before deciding. Last-click attribution doesn't exist in that world.
Marketing detached from sales is an exercise in spending budget. Real value is born in the overlap - where a lead enters the CRM, where an intent signal appears, where an SDR works. That junction needs process, tooling and an SLA, not just goodwill.
Most companies start marketing from the bottom of the ladder - picking a channel, a creative, a tool. Then they wonder why 'it doesn't work'. Only something built on a business foundation can work. Strategy without execution is a slide; execution without strategy is picking a tactic and hoping.
Long cycles reward those who hold the course.
A funnel isn't a diagram. A funnel is a question: where exactly does the buyer get lost, and why.
MQL is an internal marketing metric. Sales doesn't live on MQLs - it lives on invoices.
If your marketing doesn't plug into the rep's work, it isn't marketing - it's PR.
An audit isn't there to find someone to blame. It's there to find where the money leaks and what to do about it.
Three publications, each with a different weight and format. Nothing to 'download in exchange for your email' - you just open and read.
Seven theses that most often collide my clients with reality. An 8-minute read.
Read → EbookA practical handbook built around the AIDA+Effect framework, in A4 portrait and landscape.
PDF → EbookSix chapters on B2B internet marketing for SMEs. Numbers, charts, concrete campaigns instead of fluff.
PDF →Describe your situation briefly. I reply within 48 working hours. If it's outside my scope, I'll say so directly and, if I can, point you to someone else.